Our intense curiosity and unique passion for discovery is especially evident in the area of strategic branding research and consulting.

We’re energized by the vital process of nurturing current brands, rethinking old ones and developing new brands that resonate with your customers, correlate with your image and exasperate your competitors.

Over the years we’ve worked worldwide for numerous companies with brands ranging from category leaders to upstart challengers, from blue chip icons to undiscovered “jewels in the rough.”

“We feel a connection there. We see SDA as a higher level partner rather than an execution house, because of the insight they offer on brand strategy.”

- Kim Sater,
Director of Market Research,
Mary Kay