Brand Health Tracker™

Our Brand Health Tracker measures the strength of your brand in terms of awareness, degree of consideration, preference and purchase interest. We test the brand’s complete set of product offerings to get a sound measure of where it stands. Working with consumers who are actually in the market for your product, our tracking is timely, accurate and meaningful.

Because the Brand Health Tracker is conducted in waves, we can gauge the impact of events in the headlines, various advertising campaigns, initiatives or promotions launched by either you or your competitors. In the process, we also track competitor brands to give you an idea of how you are doing relative to the other guys.