The Anatomy of SDA Brand Positioning

Positioning a brand, product, service or company is a basic, logical and respected marketing endeavor. The challenge is to utilize a process that is effective, complete and proven.

Smith-Dahmer Associates offers marketers precisely such a process, the anatomy of which is shown in this positioning process (see diagram).

Throughout the positioning process, SDA applies three unique approaches that enable our client to arrive at the most viable, most effective position.

This trio of positioning dimensions includes: evaluating emotional and rational impact, bringing ideas to life across touch points and leveraging existing brand equities.

With SDA you get smart, engaged, vastly experienced people of creativity and integrity. A partner who:

• Asks the right questions

• Captures information that’s truly usable

• Offers a level of interpretation beyond many other companies—translating findings into practical insights that drive actions

The entire anatomy of the SDA Positioning Process is built for one purpose: to bring your brand, product, service or company to life.

To learn more about Smith-Dahmer Associates, contact us or go to our home page.