Everyone in Marketing Knowz 2 + 2 = 5

Picture this. After investing valuable time in developing and designing your marketing research study, collecting data and conducting interviews, the final report is now in your hands.

But rather than studying the project’s unique findings and evaluating the report’s insightful recommendations, you’re stuck on page 3. There, for the second time, your product’s name is misspelled, plus a key research objective has been omitted, and now the number of respondents indicated on the previous page doesn’t agree with this page’s figure.

We exaggerate for effect, but experiences like this happen to marketing professionals like you every day, in reports of every type, written by research firms of every size, all claiming the highest standards of quality control.

This problem leads to the inevitable questions. If there are typos, butchered grammar, confusing formatting or questionable math in the report, how do you know if the findings are accurate? The conclusions valid?

What company would commit resources on re-tooling, to reposition a brand, or make product claims in television spots based on research that is now suspect because the “messenger” is untrustworthy?

Smith-Dahmer Associates is dedicated to delivering accurate information throughout the entire project process, including the “back end.” We specialize in accurately capturing and accurately reporting and translating research findings into practical insights and actionable steps you can trust. Trust because of our rigorous quality control initiatives, built-in checkpoints and systematic fail-safe procedures.

For example, take our “back-end” report writing quality certified process.

If it’s a quantitative project, two separate “numbers checks” are performed before the SDA researcher begins writing the report—all mathematical calculations, graphs, charts and tables are carefully scrutinized. This insures that the written report is based on accurate, reliable, high-quality data.

Every written report, whether quantitative or qualitative, and regardless of project size, is carefully read by three different SDA Associates. One reads for content proofing, another for detail proofing, and a third for what we call last eye.

At SDA, one of our Operating Beliefs is “Integrity is everything.”

That’s why we put our names and reputations on the line with every project and report. Throughout our quality control process, every SDA Associate certifies that “this is my best work” by initialing and dating our Proofing Sign-Off stamp on the report. More than just a routing stamp, this is our professional, personal and visual “chain of integrity.”

Whether it’s quantitative research, qualitative or a combination, SDA quality control expertise goes beyond the expected, above the ordinary and deeper than typical procedures.

We invite you to learn more of our depth and dimension, to discover SDA: the full service, custom marketing research firm whose experience and expertise, tools and techniques, processes and people are committed to the power of quality control.

To learn more about SDA, contact us or go to our home page.