i2i: webcam focus groups

SDA i2i webcam focus group technology picture

Harness the proven power of a traditional focus group without the need for a shared physical space. i2i uses the convenience of webcams and headsets to reach your vital customer segments, delivering: 

  • Real-time, professionally moderated discussions among geographically diverse, potentially hard-to-reach customer segments.

  • Useful insights into individuals or groups via reactions, facial expressions and live interactions in comfortable settings.

  • The ability for participants to share photos, show items in the home or react to statements or visuals via digital white boards and screen sharing.

Bottom-Line Benefit

Rich, geographically diverse learnings
with no travel costs.