A Powerful, Pioneering Resource for Concept Development Testing

Here’s the issue. Your company manufactures considered purchase products, or markets considered purchase services. On the drawing board are a number of new product or service concepts. These ideas may be golden, or may be just a flash in the pan.

Concept testing is clearly called for. But before hiring a research firm it pays to thoroughly “test” those who will be doing the testing. Ask questions. Seek understanding. Probe their people, processes, passion. And remember this:

Many of the marketing research companies out there are packaged goods oriented and may try to fit your square product or service into a round hole. Others have no tool to spot the weak one in your idea batch, so you may incur the cost of running it through the entire testing cycle.

Smith-Dahmer's concept testing capabilities, tools and relationships are custom made for your considered purchase product/service. Our Concept Development Testing Program is designed to reduce costs and cannot be matched by any other marketing research firm.

Our solution provides three powerful points of difference:

Considered Purchase Expertise

• Smith-Dahmer Associates is dedicated to the realm of the considered purchase—a product/service world distinctly different from the packaged goods universe. This concentration has helped us create concept screening, validation and forecasting methodologies that address the unique aspects of testing concepts in the considered purchases category.

Three-phased Approach

• Our approach to concept testing prioritizes concepts by their potential. These phases are Concept Screening, Concept Validation and Concept Forecasting.

1. Concept Screening is our proprietary star, unique to the industry. It is applied in the early stages of the development process (when ideas are less defined) to determine if the concept has “legs.” Ideally used when there are numerous concept possibilities, this “early read test” screens out concepts with low potential, saving time and eliminating the cost of taking the idea through the entire testing cycle.
2. Concept Validation is used when the concept details are more refined, allowing consumers to respond to more detailed questions.
3. Concept Forecasting incorporates marketing expenditures to understand sales potential.

• Our approach to concept testing is solid and proven. It was developed in close partnership with Dr. Lynn Lin, the highly respected, world-renowned authority on concept development testing methodologies; who is widely considered the guru of concept testing.

• Our partnership with Dr. Lin offers you the best of both worlds: SDA’s long-time expertise in considered purchase products and services and Dr. Lin’s vast, pioneering experience in concept testing.

The SDA Concept Development Testing Program passes the closest of examinations and will deliver the results you need with reliability, actionability and integrity.

We invite you to learn more of our depth and breadth, to discover SDA: the full service, custom marketing research firm whose experience and expertise, tools and techniques, people and partnerships are committed to the power of capturing insights, driving action.

To learn more about SDA, contact us or go to our home page.