Purchase Process™

Many factors influence consumers’ decisions in the purchase process. Your communications must contend with messaging from the media, competitors, salespeople, and other “advisors” as diverse as the neighbors and Oprah. Understanding the complexity of the purchase process and how these various influencers impact your consumer is critical to sales. Our Purchase Process analysis uncovers the influences your customers encounter along the way to making their purchase.

We designed research that interacted with Andersen’s consumers, as well as their trade channels, providing Andersen marketing with insights regarding how homeowners learn about products, as well as how and where they shop and make decisions.

“We reference this study all the time; it has been a key foundational piece of research for us.”

- Christi Cassell
Manager of Customer Knowledge
Andersen Windows