Smith-Dahmer Associates Offers Hispanic Perspective

In this year’s presidential primary contest, candidates have been clamoring for the attention of Hispanics like never before. Wielding $800 billion in spending power, this rapidly growing demographic is one marketers have been targeting for years. And as the Hispanic population in the US continues to soar, understanding their needs and attitudes will be increasingly important.

Smith-Dahmer Associates is pleased to offer a suite of capabilities dedicated to understanding Hispanics - including Spanish interviewing; focus group moderation; and survey design.

Fresh from conducting a series of health-care interviews with Hispanics, SDA’s bilingual researcher Jorge Martinez reminds us that, “there are over 42 million Hispanics in the US and that’s a number that’s growing very rapidly. We represent a very unique segment of the market and an incredible opportunity for companies that can understand us.”