With the SPARK™ Idea Generation Workshop, Anything is Possible

Whatever you call the ideation session—brainstorming, group download, creative outburst—remember the advice of Nobel Prize winning chemist Linus Pauling: “The best way to have a good idea is to have lots of ideas.”

And the result of a lot of ideas should be a breakthrough new product or service idea, or a brilliant new application for an existing product/service.

How do you increase the chances of achieving those goals? By being as creative and unique with the elements of the session as the ideas you seek.

Specifically by partnering with Smith-Dahmer Associates in a SPARK™ Idea Generation Workshop.

SPARK brings together three diverse, dynamic elements in one place, at one time, for one purpose: to ignite a firestorm of ideas that leads to valued new products or services or to relevant new uses for existing products or services.

These powerful, idea-generating elements are Consumer Insights, “Tribal” Knowledge and SDA Facilitation.

Each SPARK workshop is tailor-made for you, customized to your research objectives and the purchasing motivations of your consumers.

SPARK lights a fire under ideation sessions. It allows people to dream and dare, to imagine and innovate—to believe that anything is possible, while still delivering actionable new ideas. 

We invite you to learn more about our possibilities, to discover SDA: the full service, custom marketing research firm whose experience and expertise, tools and techniques, people and passion are committed to the power of capturing insights, driving action.

To learn more about Smith-Dahmer Associates, contact us or go to our home page.